Gizmodo was granted access to Hasbro’s offices and has posted an interview giving the basics
of the design process, focusing on the (new in stores, kids!) Predaking toy. Hasbro has slowly been coming to terms with the fact they need to focus on growing the fanbase beyond just 6-11-year-olds. Sadly, this access should also be given to Transformers fansites that pimp their toys for free constantly and even collect money for Hasbro’s charity… but, this is business. Go for the fresh meat. MTV has been the portal of choice recently, but this time it’s Gizmodo. I cringed when I read “the robot comes last.” So, for the unfaithful and faithful alike, please to enjoy HERE.