As briefly mentioned in the ToT podcast episode 33…
Ok. I like food and I like comic book art, but I had never considered the two of them being very compatible. You never see spider-man taking a break from fighting crime to eat a hoagy. Brightly colored super hero costumes don’t look so good with mustard stains on them. Well, it has happened anyway. As we had discussed on the podcast, there’s an awful precedent of DC and Marvel comics whoring out their characters for all sorts of goofy stuff. At least this is for a good cause, right?? Or at least that’s the way it would seem.
“The cooking supply company [Williams-Sonoma] has teamed-up with Marvel Custom Solutions to help build awareness for Share Our Strength, a charitable organization aiming to end childhood hunger. To help spread the word, writer C.B. Cebulski and artist Todd Nauck created a 12-page story featuring the Frightful Four attacking a Share Our Strength cooking demonstration hosted by Avengers butler Edwin Jarvis with Spider-Man, Captain America, Thor, Iron Man, Hulk, Giant-Man and The Wasp stepping in to save the day.”
I’m all about giving to charities, and No Kid Hungry
is certainly a deserving one as far as I know, but I’m still trying to figure out this angle from Williams-Sonoma which seems a little weird to me.
First of all, if you finally hunt down this Williams-Sonoma webpage
)you will find the following very specific instruction on how to “help”, complete with a touching commercial narrated by “The Dude” (unrelated to the conspiracy).
“Purchase any of the (three non-superhero related) products on this page and a percentage of the proceeds will be donated to the No Kid Hungry campaign.”
Now, I’m no marketing guru by any stretch of the imagination, but it seems to me that if you were going to partner with a comic book company to help raise awareness about hungry children in America and have a HUGE in-store display and a HUGE window display of a giant comic book featuring Spiderman and The Avengers, you might also want to include the three items pictured above in that display, you know…to help prop up the giant comic book that talks about fighting hunger…you’d think those would be the items prominently featured as if to say “Hey! Here are the items that you can buy to help fight childhood hunger!”
But you know what? Those were not the items displayed prominently beneath the giant comic book. Not even close. Can you guess what was displayed prominently beneath the giant comic book?
I’m certain these sort of slight-of-hand marketing techniques are all over the place, but using kid oriented products in this way is a little disturbing to me. I could be reading way too much into this, but their seemingly circuitous selling practices are probably making them a killing off of the exclusive W-S/Marvel Cakelet Pan for $36.00, and meanwhile the poor kids of America remain hungry. But, again, I could be wrong. Perhaps they’re selling the $245.00 Limited Edition Le Creuset Signature Round Dutch Oven by the truck loads…even if that sort of goes against the idea of it being a “limited edition”. These are just my opinionated observations upon noticing their display after the ToT podcast on super heroes, however my opinions are in no way a reflection of the rest of the tower. I’ll concede that I may just be that weird of a conspiracy theorist, but I would like to know if anyone else out there has noticed this capitalistic burnt cookie under the auspices of saving the children.